
New Boutique Making Waves in Orange Beach

ORANGE BEACH, AL – Locals Kelly and Clayton Blackwell have opened a new retail store in Orange Beach. The Salty Palm is a Gulf Coast-themed boutique with women’s, men’s and kids’ apparel, unique gifts, décor and local art. Their store is located in the Shoppes at Palm Pointe by Publix and offers a variety of items tailored to life on the Gulf Coast. It’s a much-needed breath of fresh air for the local retail industry and a soon-to-be favorite for locals and tourists alike – and here’s why…
With nearly identical souvenir shops peppered up and down the beach road, it’s clear the community could use more variety when it comes to retail. The wife-and-husband team from Gulf Shores used their extensive retail and marketing backgrounds to develop a store concept that combines life and lore on the Alabama Gulf Coast with high quality goods and trendy apparel.